Project: BMW Rome Urban Store
For the new exclusive Barberini Street's Rome Urban Store, a worldwide pilot project with which the brand plans to offer a whole new customer experience, BMW has chosen INFINITYS as partner for a simple and powerful communication!
With its newest store BMW aims to evolve the relationship with its customers thanks to the use of many INFINITYS digital solutions, including the majestic Digital Wall, the QR Code Engagement and the gender cameras, to guarantee a 360° experience.
A new way of interpreting retail in the context of sustainability
Massimiliano Di Silvestre - President and CEO BMW Italy